Old Dogs Learning New Tricks | Jan26 |
(This entry is cross-posted at Tomorrow’s News, Tomorrow’s Journalists.)
With the rapid changes affecting the media, and in particular the newsroom, one might be forgiven for thinking that “new media†is the future- and it may well be. But to assume that this is a distinct entity from the traditional and professional press is to ignore the innovative nature of the industry.
The current downturn in the circulation figures of print media is a secondary concern to journalistic organisations- the real threat to the longevity of established media is the associated decrease in advertising revenue. After all, the paltry fee paid by the end consumer does not alone pay for the production of a printed paper, and the wages of the assorted journalists, designers, and technicians. Advertising is the life blood of the media, and it seems to be spending more and more on digital outlets. Here we are, on the brink of another evolution of the media, just as important as the evolution of low-cost, high-volume printing, or the introduction of the news photograph. One in which traditional print and broadcast media will have to compete with the mammoth entity that is the online world for advertising revenue.
Or will they?
It is far too easy to think of “traditional media†and “new media†as separate corporate entities. But this simply isn’t the case.
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Around the World in a Story:Gaza Conflict | Dec30 |
We all know that local news differs from international news in their coverage of events close to home, but different networks and mediums cover the same story differently, even given the same facts and figures. Today, on the fourth day of Israel’s offensive, I thought I’d look at a few major news outlets.
Hit the jump for notes on how the story was treated by the BBC, Fox, Al Jazeera, The New York Times, and Reuters.
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Online Brands | Dec23 |
The excellent community/blog Tomorrow’s News, Tomorrow’s Journalists has announced their December topic as “building your online brand”, and their contributors are coming up with some useful tips for those who are only starting to explore online publicity as a real option. You can find all posts in the category here, and two useful posts suggesting beginner’s starting points can be found here and here.
It’s interesting to compare what other young journalists and students are doing to get noticed, so I’d reccomend droppng by TNTJ and taking a look. There’s some useful stuff on their parent site, journalism.co.uk too.
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Six Serving Men- the Most Basic Skill of All | Dec16 |
When editing other young journalists’ work, I’m often amazed at the lack of basic knowledge shown by English majors when it comes to news writing. Often, they miss a big part of the story. They shouldn’t, because there’s only six things we need to know:
What, why, when, how, where and who.
These are the things that make up a story. It’s always been so, even back in the days when Rudyard Kipling was a journalist, and wrote the poem:
I keep six honest serving-men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who…
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