I’ve written before referencing Jeff Jarvis’s blog, but having recently decided to follow the man on Twitter, I’ve found it fascinating today to keep abreast of developments at the World Economic Forum, which he’s attending- in particular a session called “Fragility in the Fourth Estate.” Jarvis holds some very strong views on where the future will take professional journalism, and he’s also a proponent of utilising new media to its maximum.The great thing about Twitter, of course, is that it’s extremely casual. Which is also what makes the running commentary fascinating.

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The excellent community/blog Tomorrow’s News, Tomorrow’s Journalists has announced their December topic as “building your online brand”, and their contributors are coming up with some useful tips for those who are only starting to explore online publicity as a real option. You can find all posts in the category here, and two useful posts suggesting beginner’s starting points can be found here and here.

It’s interesting to compare what other young journalists and students are doing to get noticed, so I’d reccomend droppng by TNTJ and taking a look. There’s some useful stuff on their parent site, journalism.co.uk too.

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