A Sadly Unsuccessful Redesign | Mar01 |
Dublin Bus unveiled their new website last week, and it’s the latest part of a company-wide redesign that’s truly ambitious and has created a striking, contemporary, and, let’s face it, well-designed corporate image.
Unfortunately, this major expense came at a very bad time, and, despite the association of poverty with public transport, the economic realities have forced Dublin Bus to cancel a number of services and prepare to eliminate large numbers of staff. This being a media blog, however, I’m primarily concerned with the tragic fact that such a carefully planned and executed body of work hasn’t resulted in tangible results for the company which commissioned it.
Posted by Dave Molloy in(0) Comments | Permalink